Tailor your Telstra
A satisfyingly simple campaign to showcase how Telstra’s Business Partner network delivers technology solutions built around each client's needs.
Tailored solutions fit for every business.
The ask
When this brief first landed, it took a moment.
“So, just to confirm. You want a campaign to build awareness for Telstra Partners… who aren’t actually Telstra, but are powered by Telstra. And they sell technology solutions… to businesses… using Telstra products… to help other businesses solve technology problems they don’t fully understand?”
Pause.
“So it’s a B2B2B campaign… for a brand-adjacent collective… solving invisible problems… with visible complexity?”
….
“Great. Love it. Crystal clear.”
Once we untangled that one, the answer was rather simple:
Business isn’t off the rack. So tech solutions shouldn’t be either.
Key visuals
A selection of still compositions showcasing the system’s flexibility.
We created 30 bespoke ads for each high-level Telstra Partner to share as their own tailored solution. And they were shared like wildfire on LinkedIn.